SEO Boost for Leading Property Lawyers
AML Solicitors, based in Manchester, UK, specializes in immigration law, criminal law, and family law. They approached Growupboost with the goal of enhancing their online visibility and generating more organic traffic. Their primary objective was to increase local leads and secure higher rankings for legal keywords relevant to their practice areas.
SEO Case study for AML Solicitors
Client: AML Solicitors
Location: Manchester, UK
Focus Area: Immigration, Criminal, and Family Law
Objective: Increase visibility, organic traffic, and lead generation through targeted SEO efforts.
Project Handle by Sagor Khan
1. Client Overview
AML Solicitors is a well-known law firm based in Manchester that specializes in immigration, criminal, and family law. They reached out to Growupboost with a desire to increase their online presence and compete effectively in the highly competitive legal market. Their primary focus was to capture local leads and rank higher for relevant legal keywords.
2. Challenges
- Low search visibility for critical keywords in a highly competitive legal space.
- Limited organic traffic with most clients coming through word-of-mouth and referrals.
- Underdeveloped content strategy, which resulted in suboptimal rankings for relevant local keywords.
3. Goals
- Increase keyword rankings for high-traffic legal search terms related to immigration, criminal, and family law.
- Enhance local visibility for users searching for solicitors in Manchester.
- Boost organic lead generation by driving more local and relevant traffic to the website.
4. Solutions Provided
Growupboost implemented a multi-faceted SEO strategy to address AML Solicitors’ challenges:
- Keyword Research & On-Page SEO: Conducted extensive keyword research to identify high-value legal terms and optimize existing pages, including headers, meta descriptions, and service-specific content.
- Local SEO Optimization: We enhanced the firm’s Google My Business profile and ensured local directories listed them correctly, focusing on geographic keywords such as “Manchester immigration solicitors” and “family law solicitors in Manchester.”
- Content Expansion: Developed detailed service pages, FAQs, and blog posts that targeted key legal queries, improving keyword relevance and engagement.
- Technical SEO Enhancements: Improved website speed, mobile responsiveness, and implemented structured data (schema markup) to help search engines better understand the site’s content.
- Link Building: We secured high-quality backlinks from legal directories and local business websites to increase domain authority and support SEO efforts.
5. Results
AML Solicitors experienced significant improvements in search rankings and traffic after six months of implementing the SEO strategy:
- Organic Traffic Growth: 300% increase in organic traffic, largely driven by local searches.
- Keyword Rankings: The firm now ranks in the top 3 for several key search terms, resulting in more leads for immigration, criminal, and family law services.
- Increased Local Leads: With better visibility in Manchester, AML Solicitors saw a 40% increase in inquiries through their website contact forms.
