SEO and Paid Ads Campaign for Bryson Kelly Lawyers
Bryson Kelly Lawyers is a reputable legal firm based in Melbourne, specializing in family law, criminal law, property law, and wills & estates. They approached Growupboost with the goal of increasing their digital presence and generating more qualified leads through both SEO and paid advertising campaigns.
Legal Marketing Case Study: SEO and PPC Results for Bryson Kelly Lawyers
Client Overview:
Company Name: Bryson Kelly Lawyers
Location: Melbourne, Australia
Industry: Legal Services (Family Law, Criminal Law, Property Law, Wills & Estates)
Services Provided by Growupboost Markeing Team: SEO and Google Ads Management
Challenges:
- Limited Organic Visibility: Despite their long-standing reputation, Bryson Kelly Lawyers was struggling to rank for important keywords in their core practice areas.
- High Competition: Competing with a multitude of other law firms in the saturated Melbourne legal market.
- Lead Generation: They were looking for immediate results through paid ads while building long-term organic growth via SEO.
- Content Gap: The website lacked detailed content that would align with the search intent of potential clients.
Objectives:
- SEO: Increase organic rankings for high-value legal keywords to drive long-term traffic.
- Paid Ads: Generate immediate leads through Google Ads campaigns targeting potential clients searching for family, criminal, and property law services.
- Local SEO: Optimize for local search to capture leads within the Melbourne area.
Strategy:
1. Keyword Research & SEO Optimization:
- Conducted in-depth keyword research to identify high-traffic, relevant search terms within family law, criminal law, and property law.
- Optimized website meta tags, headers, and content to target high-value keywords.
- Created service-specific landing pages to capture search intent and enhance user engagement.
2. Content Strategy:
- Developed detailed blog articles and FAQs addressing common legal issues clients face, helping Bryson Kelly establish authority in niche areas like divorce law, child custody, and criminal defense.
- Enhanced internal linking to improve the website’s SEO structure.
3. Local SEO:
- Optimized the firm’s Google My Business (GMB) profile to ensure they appeared in local search results for legal queries in Melbourne.
- Built local citations and directory listings to improve local authority.
4. Google Ads Campaign:
- Developed a strategic Google Ads campaign targeting users searching for “family lawyers in Melbourne,” “criminal defense attorneys,” and related terms.
- Implemented geo-targeting to focus on Melbourne and surrounding areas, ensuring the budget was spent on the most relevant leads.
- Regularly optimized ads and landing pages to improve Quality Score and conversion rates.
- Organic Growth: Rankings for competitive keywords like “Family Lawyers Melbourne” and “Criminal Lawyers Melbourne” improved within a few months, significantly increasing traffic.
- Improved ROI on Ads: Our ongoing optimization of the Google Ads campaigns resulted in a reduced cost-per-click and higher conversion rate, doubling the number of leads at a lower cost.
- Local SEO Impact: Enhancing their local SEO strategy allowed Bryson Kelly Lawyers to become a leading choice for legal services in Melbourne.
What client say about our service
Partnering with Growupboost has been a game changer for our firm. The results from both the SEO work and the ads campaigns have exceeded our expectations. Not only have we increased our online visibility, but we’ve also doubled our monthly inquiries, allowing us to focus on what we do best—helping our clients with their legal needs
Managing Partner, Bryson Kelly Lawyers