PPC Ads for Lawyers
Eliminate wasteful ad spend and increase your company’s ROI with integrated PPC services.
Here's our process for driving more website visitors without increasing ad costs
The process
01
Analysis
We start by thoroughly exploring your law firm’s market, competitors, and target clients to gain a deep understanding of your business landscape. Next, we conduct detailed keyword research to find the best opportunities for visibility. If you’re already running Google Ads, we also take a deep dive into your accounts to uncover valuable insights and improve your overall strategy.
02
Strategy
We focus on selecting the right Campaign Structure, keywords, and setting roadmap to Increase your ROI. Our proven strategic approach ensures your ads reach the people most likely to convert, at the right time and in the most cost-effective way.
03
Implementation
We handle everything from basic conversion setup to complex tracking, ensuring all systems are in place before launching your campaigns. Our team follows a detailed checklist to make sure every campaign is fully optimized and ready to deliver results from the start.
04
Result, Rinse, Repeat
Once we start seeing results, our first priority is optimizing them for the highest ROAS and ROI. After that, we focus on scaling the campaigns based on your firm’s business goals, helping you capture a larger share of the market and drive continued growth.
Why is PPC is important for attorney
The demand is there—thousands of people are searching for legal services on search engines like Google. But so are your competitors.
Many law firms struggle with PPC campaigns, either sticking with a slow-burn strategy or dropping out, thinking it’s a waste of time and money. This couldn’t be further from the truth.
When done wrong, PPC ads can bring in the wrong traffic. But when done right, they attract people ready to hire a lawyer now.
A well-managed PPC campaign can generate warm, even hot, leads for your law firm. It’s hard for potential clients to miss your firm when you’re showing up exactly where they’re looking.
Complete Google Ads Tasks and Optimization
Take your Google Ads Game to the next level with the help of Growupboost, We know how to setup, Optimize and Scale Accounts.
- Existing account audit
- Conversion tracking setup (In right way)
- Audience Creation Opportunities
- Remarketing list Creation
- Top notch Campaign Structure
- Selection of Right Bidding strategy
- Ad copywriting and testing
- SQR mining and keyword sculpting
- Bid adjustments according to Requirement
- New keyword expansions using Different methods
- Custom reporting dashboard
- Landing page design and build along with CRO
- Google display network Strategies
- Conversion rate optimization at each level in the funnel.
- Google Merchant Center Optimization (if Reqd)
- Negative keyword Like Pro
- UTM Tracking and CRM Level tracking setup
- Sales level tracking
- Real time communication with team
- Regular review Meeting
- Frequent Strategic Meetings to setup realistic Goals.
What makes Growupboost a smart choice for managing your PPC advertising?
1. We have more than 5 years of law firm marketing experience.
Just as in law, experience counts. While it doesn’t guarantee perfect PPC management, it gives us insights into running campaigns that work. We’ve been helping law firms grow their business online for years, building a deep understanding of how people choose lawyers. This knowledge is our approach’s backbone, allowing us to design campaigns that get results.
Through careful testing, including different ad styles, focus groups, and usability studies, we’ve learned what makes people click on some ads over others. This research helps us fine-tune campaigns, boosting ad performance and generating more leads.
Below is a usability study we conducted showing how website design directly impacts converting visitors into leads for law firms. The effort is wasted if an ad campaign drives traffic but can’t convert it. When we manage your PPC, you’ll have a team dedicated to understanding what makes clients choose one lawyer over another—and using that insight to bring you new clients.
2. We optimize your marketing budget's effectiveness.
we’re committed to getting you the best results for every dollar you invest in marketing your practice. Our focus is to lower your cost per click while boosting your ad’s position on Google. Your ad ranking isn’t just about bidding high—it’s determined by Google’s Ad Rank, which considers your bid, Quality Score, and the impact of ad extensions and formats.
Whether we’re running your campaigns on desktop, mobile, or both, you can count on Growupboost to make the most of your budget, maximizing the leads your ads bring to your practice.
3. We test every campaign using A/B testing.
We use A/B testing (also known as split testing) to ensure your ads get the best click-through rates and conversions. By testing different ad variations, we can see which ones perform the best and optimize your campaigns accordingly. Our team’s experience plays a key role in ensuring your ads convert into leads.
While we aim for clear, statistically significant results from our tests, we know that the ultimate goal is simple: helping your law firm generate more leads. That’s what drives everything we do.
4. Data driven laser focused keyword campaigns
We run paid ad campaigns smartly by choosing the right AdWords match types. When bidding on keywords, you can either go broad to reach many terms or focus closely on specific ones. There are several ways to match your ads with searches: Broad Match, Modified Broad Match, Phrase Match, or Exact Match. Which one’s best? It depends on your goals and budget, but we ensure your keywords are carefully set for the best results.
With the help of negative keywords, we prevent your ads from showing up in irrelevant searches, so you don’t waste money on clicks that don’t align with your goals. This way, each click you pay for has a higher chance of turning into actual clients.
Using our experience, research, and tools, we fine-tune your keywords to make your campaign as effective as possible.
5. The ability to monitor the sources of your leads
One of the most common questions law firms ask is, “Where are my leads coming from?” Knowing which one is performing better is essential if you’re running both paid ads and an organic SEO campaign.
we make it easy for you to track this. you’llYou’ll always know where your leads are coming from by using Call Tracking phone numbers. For example, we can set up your website to show one phone number for traffic from Google Ads and a different number for organic searches. This way, you can see which strategy is bringing in more leads.
6. Using geo-targeting to ensure that your advertisements only appear in the appropriate places
You don’t want your ads showing to everyone online—that would waste a lot of your budget. This is a common mistake in many attorney PPC campaigns. For example, if you’re a divorce lawyer in San Diego, you don’t need your ads running across all of California. Someone from Los Angeles likely won’t drive two hours to visit your office. Instead, you may want to target specific high-income areas within San Diego. We can help you do that using geo-targeting, ensuring your ads reach the right people in the right locations.
7.Customized Ad Extensions to Increase Your Leads
Google’s ad extensions help make your ads stand out and attract more visitors to your website, ultimately bringing in more leads for your law firm. However, they aren’t automatically shown in every campaign because Google requires a minimum Ad Rank score for them to appear. At Growupboost, we ensure your Ad Rank score is high enough to unlock the benefits of ad extensions.
Not all ad extensions perform the same; some work better than others, depending on your goals. We’ll ensure your campaign uses the most effective ad extensions that align with your budget and objectives so you get the best results.
Is PPC worth it for law firms?
Yes, PPC (Pay-Per-Click) advertising is definitely worth it for law firms when done right. It allows your firm to appear at the top of search results instantly, targeting people who are actively searching for legal services. PPC can deliver highly qualified leads because you can target specific keywords that potential clients are using when they need legal help.
PPC offers immediate visibility, making it a great strategy for generating quick leads. Plus, with proper management, you can control your budget, optimize for high ROI, and scale your campaigns based on performance. Overall, PPC is a valuable tool to drive traffic and leads in a highly competitive market like legal services.
PPC can help a legal company in a number of important ways.
01
Immediate Visibility
PPC ads place your law firm at the top of search results, making it easier for potential clients to find you right when they need legal help.
02
Targeted Leads
With PPC, you can target specific keywords and demographics, ensuring your ads reach people actively searching for legal services, resulting in higher-quality leads.
03
Measurable Results
PPC provides clear data on performance, allowing you to track clicks, conversions, and ROI. This helps you adjust your strategy to improve results over time.
04
Flexible Budget Control:
You set your own budget and pay only when someone clicks on your ad. This allows you to scale your campaigns based on what works and keeps costs under control.
05
Increased Conversions
When managed effectively, PPC campaigns can convert visitors into clients faster, delivering a solid return on investment.
FAQ'S
PPC (Pay-Per-Click) ads allow your law firm to appear at the top of search engine results. You only pay when someone clicks on your ad, making it a cost-effective way to attract potential clients.
PPC ads give your law firm instant visibility and can drive qualified leads quickly. It’s an excellent way to reach clients actively searching for legal services.
PPC budgets can vary depending on factors like practice area, location, and competition. On average, law firms should expect to spend $1,000–$10,000+ per month, but a tailored budget can be created based on your goals.
PPC ads can start delivering results immediately once your campaigns are set up and optimized. However, it often takes a few weeks to see consistent performance and meaningful returns.
Google Ads is the most popular platform for law firms, but Bing Ads and social media platforms like Facebook and LinkedIn can also be effective, depending on your target audience.
Absolutely! PPC ads can be highly effective for small or solo law firms by targeting specific practice areas and locations. A well-managed campaign can bring in quality leads, even with a limited budget.
What our client's thinking about us
Family Law Attorney
Working with Growupboost has been a game-changer for my firm. Their PPC strategy helped me reach a larger audience, and I’ve seen a 3x increase in client inquiries in just a few months.
Corporate Law Firm Partner
We were looking for a way to attract more high-profile clients. Growupboost’s PPC strategy has done exactly that, helping us land several major accounts and boost our revenue.
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Phone
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John Miller
Personal Injury Attorney