Grow your Business & Revenue with the champions of Legal Marketing Agency
We help law firms business to get more potential leads with effective search marketing campaigns
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Here’s why your law firm is struggling to get more leads!
When it comes to getting new cases to your law firm, nothing works better than search engine marketing.
But you already know that. You’ve probably tried SEO or PPC before and ended up with average results, even though you were promised more.
You’re here because you need help with one or more of these:
- Improving your website’s rankings on Google,
- Lowering the cost per lead or client from paid search ads,
- getting more and better leads for your law firm
” Your law firm is struggling because your strategy is outdated..When you search your main keywords, you see ads, maps, organic listings, and more. It’s noisy out there, and if you’re not showing up everywhere, you’re missing out.
We use a Blended Strategy to put your firm in all the right places—ads, maps, and search results—so you get not just to drive leads, but high-value cases. “
How You can Generate Leads
Here’s How We’ll Get Your Firm More Cases
Quick results generation for your legal practice is the main goal of the Blended Search technology.
Setup Paid Campaigns
We start by setting up a few Google PPC and LSA campaigns. The goal is to find the keywords that bring in the high-quality leads at the lowest cost. We track those leads back to specific keywords, so we know exactly what to adjust to grow your results.
Optimize For Local Search
Using the top performing keywords from your paid ad campaigns, we push those into an organic SEO campaign. The goal is to rank higher in local searches, so we focus on optimizing your Google Business Profile, getting reviews, and securing mentions in local press.
Create High-Value Content
Next, we build more organic keyword rankings by adding fresh content to your website. This includes new practice area pages, location pages, resource guides, and blog posts that target valuable keywords and attract new leads.
Setup Retargeting Ads
By this point, your website will be generating 5x organic traffic and leads since we began. The final step is setting up remarketing ads to win back any lost traffic. These ads appear on search engines and social media, helping drive more leads and clients to your firm.
Intake Consulting
Getting leads isn’t enough—you need to turn them into signed clients. That requires a strong intake process to convert calls into clients. We provide the training your team needs to stay sharp and close the deals.
Track Engagement & Conversions
Everything is carefully tracked in a lead tracking dashboard. We set up call tracking, form tracking, and website engagement tracking, so you can clearly see your leads, traffic, and rankings. We use this data to keep improving your campaigns every month.
This process works for all legal fields.
We are not here to charge you for busy work, we’re here to help you land big cases, and we achieve this for our clients. But don’t just take our word for it, we’ll let the outcomes do the talking
Why work with us?
Proven Success
We have a strong history of helping law firms grow and bring in more clients with effective marketing strategies.
Customized Approach
Our solutions are tailored to meet the specific needs of your law firm, ensuring you get the best possible results.
Affordable Price For You
Get high-quality marketing services without the high cost. Our flexible pricing works for firms of all sizes, offering great value that fits your budget.
Best Strategy
We create custom marketing plans that are right for your firm. From SEO to ads, we use proven methods to help you get more clients and grow your business.
HOW LOCAL SEO HELP LAW FIRMS
For law firms, especially those focused on serving clients in specific areas, Local SEO is essential for getting noticed and bringing in local traffic. Unlike general SEO, which targets broad searches, Local SEO helps you reach people looking for legal help nearby. Here’s why it’s important:
1. Attracts Local Clients Actively Looking for Help
People searching for terms like “divorce lawyer near me” or “family lawyer in [city]” are ready to find nearby legal support. Local SEO puts your firm at the top of these search results, capturing this high-intent traffic.
2. Boosts Visibility on Google My Business (GMB)
Optimizing your Google My Business profile is key for Local SEO. It helps your firm show up in Google’s Local Pack—top local results displayed with a map. A well-optimized GMB profile increases clicks, calls, and website visits.
3. Builds Trust with Reviews and Local Listings
Local SEO emphasizes gathering client reviews on platforms like Google and Yelp. Positive reviews boost your credibility and make new clients feel confident contacting you. Listings with your firm’s name, address, and phone number across directories confirm your location and services.
4. Improves Mobile Search Presence
Many clients search for legal services on mobile devices, often with location-based searches. Local SEO ensures your firm ranks well on mobile, making it easy for people to find you quickly, especially when they’re on the go.
5. Increases Conversions with Location-Specific Pages
Creating pages focused on specific areas, like “child custody lawyer in [city],” helps your firm meet local needs. These pages attract more local visitors and convert better by offering information relevant to their location.
6. Cost-Effective Client Acquisition
Local SEO is more affordable than traditional ads, focusing on clients nearby who need legal help now. This targeted approach brings a higher return on investment.
7. Stands Out Against Competitors
Not all law firms are using Local SEO effectively. By investing in a strong local strategy, your firm can appear above competitors who haven’t optimized for local searches.
Local SEO helps law firms connect with local clients, build trust, and stand out in their region—essential for steady growth and client acquisition.
Benefits of Local SEO for Law Firms
- Attracts Local Clients Ready to Act
Local SEO helps your firm show up in searches from people nearby who are looking for legal help now. By focusing on location-based keywords like “family lawyer near me,” you attract clients who are ready to reach out.
- Increases Visibility in Google’s Local Pack
Local SEO can get your firm featured in Google’s Local Pack, which highlights top local businesses on a map at the top of search results. This placement makes it easy for clients to find you, call you, or get directions directly from Google.
- Builds Trust with Positive Reviews
Reviews are essential for building trust. Positive local reviews on Google and other platforms make your firm stand out and encourage potential clients to choose you over competitors.
- Brings in More Website and In-Person Visits
Local SEO makes your contact details and office location easy to find, leading to more website traffic, calls, and visits to your office.
- More Affordable and Effective Than Traditional Ads
Local SEO targets people in your area who are actively searching for services like yours, making it more cost-effective and valuable than general advertising. You’re connecting with people who are already looking for help, which leads to higher conversions.
- Keeps Your Firm Competitive
A solid Local SEO strategy helps your firm stay ahead of other local firms. Being highly visible in search results ensures that potential clients see you first.
- Enhances Mobile Search Results
Local SEO is especially effective for mobile users who often search for “near me” services. This makes your firm easy to find on the go, leading to quick contact from potential clients.
90.63% of pages receive no traffic from google!
We Are Professional SEO Experts And Can Put You On Top of "THE" other 9.37%
We conduct a thorough 10-step SEO audit to uncover opportunities that can help your law firm grow. Based on the findings, we create a custom SEO strategy designed to improve rankings and attract more clients. Our strategy covers all four stages of the client journey—awareness, consideration, decision, and loyalty.
We focus on topics and keywords relevant to each stage to ensure the content connects with potential clients. This approach not only boosts organic traffic but also supports other marketing efforts, like client retention, to drive better results.
We also use advanced techniques, including neuro-marketing triggers, to create content that engages and encourages action, helping your firm stand out in search results.
How PPC help Law Firms
1. Reaches Clients Actively Searching for Legal Help
PPC ads appear at the top of search results when people search for terms like “divorce lawyer near me” or “personal injury attorney.” This makes your firm visible to people who are ready to find legal help and make a decision.
2. Provides Instant Visibility and Fast Results
While SEO takes time to build up, PPC delivers immediate results. Your ads can go live right away, putting your firm in front of potential clients instantly—essential in competitive fields like law.
3. Targets Specific Client Needs
PPC allows you to focus on specific searches, locations, and client types. You can run ads for different services (like family law or criminal defense) and reach local clients, making sure your budget is used efficiently.
4. Boosts Website Traffic and Leads
PPC brings qualified traffic to your website, increasing calls, form submissions, or appointment requests. By targeting people actively searching for your services, PPC attracts visitors likely to become clients.
5. Shows Clear, Measurable Results
PPC provides data on clicks, conversions, and costs, so you know exactly how your ads are performing. This helps you see your return on investment (ROI) and adjust ads to improve results.
6. Keeps Your Firm Competitive
Many law firms use PPC to appear at the top of search results. Without ads, you risk losing clients to more visible firms. PPC helps you stay competitive and ensures clients see your firm when they need legal help.
Benefits of PPC for Law Firms
- Instant Visibility: PPC ads place your firm at the top of search results, making you highly visible to clients actively seeking legal help.
- Quick Results: PPC provides fast outcomes; unlike SEO, which takes time, your ads go live immediately, allowing you to reach potential clients right away.
- Targeted Audience Reach: PPC allows you to focus on specific services (like family law or criminal defense), locations, and client demographics, ensuring your ads reach the right people.
- Boosts Qualified Leads: By directing traffic to your website, PPC increases calls, form submissions, and consultations, bringing in visitors more likely to become clients.
- Measurable ROI: PPC provides detailed data on clicks, conversions, and costs, making it easy to track performance and adjust campaigns for even better results.
- Keeps Your Firm Competitive: Many law firms use PPC to stay at the top of search results. Running PPC ads ensures your firm stays visible alongside competitors and captures the attention of clients when they need you most.
Which is Better for Law Firms: PPC or SEO?
PPC (Pay-Per-Click) and SEO (Search Engine Optimization) can help law firms attract more clients, but they work in different ways. Here’s a breakdown to help you choose which one might be better for your firm.
PPC: Fast Results and Instant Visibility
PPC ads show up at the top of search results right away. If you want quick results and immediate leads, PPC can be a good choice. With PPC, you can target specific searches, like “divorce lawyer near me” or “family attorney,” putting your firm in front of clients who are ready to take action.
Pros of PPC:
- Instant Results: Your ads go live immediately, appearing at the top of search results.
- Targeted Leads: You reach people actively looking for legal help.
- Clear Tracking: You can see how many clicks and leads you’re getting.
Cons of PPC:
- Costs Add Up: You pay each time someone clicks your ad, so expenses can grow over time.
- Stops When You Stop Paying: When you pause your ads, they disappear from search results.
SEO: Long-Term Growth and Free Traffic
SEO is about improving your website so it ranks high in search results without paid ads. While it takes longer to see results, SEO can bring steady traffic and leads in the long term. By targeting keywords like “estate planning lawyer” or “personal injury attorney,” SEO attracts clients without needing to pay per click.
Pros of SEO:
- Lasting Results: Once your website ranks well, it keeps bringing in traffic for free.
- Builds Trust: People often trust organic search results more than ads.
- Better Value Over Time: SEO costs less over the long run, as it brings traffic even if you’re not actively paying.
Cons of SEO:
- Slower Start: SEO can take a few months to show big improvements.
- Needs Ongoing Attention: You’ll need to update your website to stay competitive.
So, Which One Should You Choose?
For most law firms, using both PPC and SEO is the best strategy. PPC can give you fast leads and quick visibility, which is useful for getting new clients now. SEO takes longer but builds steady, free traffic that lasts over time.
By combining PPC and SEO, your firm can get immediate leads from PPC while building long-term growth with SEO—ensuring a steady flow of clients now and in the future.
What are the benefits of combining PPC and SEO?
Increased Visibility in Search Results
- By using both PPC and SEO, your law firm can appear twice in search results—both in paid ads and organic listings. This increases your visibility and makes it more likely that potential clients will see and trust your firm.
Immediate and Long-Term Results
- PPC delivers quick results, putting your firm at the top of search results instantly. Meanwhile, SEO builds up your rankings over time, providing free, lasting traffic. Together, they create a steady flow of leads now and for the future.
Better Keyword Insights
- PPC campaigns provide fast data on which keywords are driving the most clicks and leads. You can use this information to refine your SEO strategy, targeting high-performing keywords for even stronger organic results.
Enhanced Trust and Credibility
- When clients see your firm both in ads and organic results, it boosts your credibility. Appearing twice in search results shows stability and authority, making potential clients more likely to choose your firm.
Higher Click-Through Rates (CTR)
- SEO and PPC can work together to increase your click-through rates. When people see both an ad and an organic result for your firm, it reinforces your presence and increases the chance they’ll click.
Data-Driven Adjustments for Better ROI
- PPC provides real-time data on ad performance, conversions, and costs. You can use these insights to adjust both PPC and SEO efforts, improving ROI and ensuring your budget is used effectively.
Competitive Advantage
- Many law firms rely on only one approach. By combining PPC and SEO, you stay competitive in your market, capturing clients who may otherwise go to competitors who only use one strategy.
Project We Have Done
Testimonials
What Client Says About Growupboost
“I’ve been working with Growupboost as my SEO agency for many years, and they have ranked me for the most competitive family law and divorce terms.
They also did a great job getting me into the local pack.
I strongly recommend them!”
250% - Follower Growth
80% - Increase Sales
140% - Total Engagement
75% - Income growth
Fantastic Job Done by Sagor khan
Sagor Khan will tell you the good and bad about SEO so you can make an informed decision. No one else did that. Sagor doesn’t leave you guessing.
He keeps you up to date with their progress and the work they have done. Within a few months, we went from 5 leads a day to 12
Janet Reno
Attorney General
Before working with Growupboost, my firm was struggling to get leads. Now, we consistently rank on the first page of Google, and our client base has tripled.
Family Law Attorney
I had little online presence and very few inquiries. After partnering with Growupboost, I’ve seen a 200% increase in consultation requests, and my practice is thriving.
Immigration Law Firm Owner
Our website traffic was barely moving. With Growupboost’s SEO and PPC campaigns, we’ve seen a huge boost in traffic, leading to a 150% increase in new cases.
Real Estate Law Firm Partner
We weren’t getting much business from online searches. Thanks to Sagor, we now dominate local search results and have seen a 300% increase in new clients.
Divorce Attorney
We had few online reviews and very minimal leads. After Growupboost revamped our online presence, we’ve seen a surge in positive reviews and a steady flow of new clients.
FAQ'S
Most people refer to search engines such as Google or Bing when they require legal services. That’s why SEO is crucial for law firms to increase their online presence and visibility.
Potential clients choose law firms by comparing the top few results that appear on search rankings. So, this makes SEO crucial for attracting potential clients, booking consultations, and streamlining revenue.
Cases are dealt with in courts located in a particular geographic location. And, the lawyer needs to be physically present in the courtroom to deal with the case.
That’s why it is necessary to appoint lawyers in specific areas, be it a particular neighborhood, a specific town, or a city. So, you need to apply localized SEO strategies so that potential clients from a specific area find your law firm and its website.
For example, if someone needs legal advice or service in Queens, New York, they’d particularly seek lawyers providing legal services in that area. As the court proceedings would be held in the nearest court.
Well, you can if you have got the skills and technical SEO expertise. But if you’re a beginner and know very little about SEO, then I’d highly recommend you let the experts handle your website’s SEO.
The thing about SEO is, futile mistakes can lead to complications which can be very difficult, expensive, and time-consuming to fix. So, that’s why it would be wise to hire an SEO Law Firm to handle your website’s SEO.
Hiring an SEO firm can be a valuable investment for your law firm. SEO professionals have expertise in optimizing your website for search engines, saving you time and improving your online visibility. Consider their experience, services, communication, and pricing when making your decision.
Fill up the form below to sign up for our specialized SEO services for lawyers.
Most Legal Marketing Agencies Are Full Of 💩.
While they are concentrated on “traffic,” we are just concerned with bringing in new cases.
Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with law firms for almost a decade, I know what you care about.
Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.
Our entire process is designed with one goal in mind: helping you win big cases. From the way we operate to how we structure our contracts, we’re not here to waste your time with busy work—we’re here to get results.
John Smith
Personal Injury Attorney